Open up a newspaper, magazine or web site these days and you’ll likely see an article about Alzheimer’s disease. Promising research is making news. As the pace of scientific discovery quickens, the Alzheimer’s Association is ready to lead the way with our new brand identity and an awareness-building campaign to make Alzheimer’s a national priority.

During the coming weeks and months, you will see news and national advertising from our Association as we step up our efforts to reach more people, mobilize their support and give them ways to do something now so Alzheimer’s will be a part of our past, not our future. [click here to see our first national print ad]

During the Association’s 23-year history, we have had five brand logos, reflecting our evolution as an organization. The current version, adopted in February 2004, was launched to start our national campaign to raise awareness that we have entered a new era of real hope for conquering Alzheimer’s disease. While we have changed our look over the years, we haven’t veered from our purpose: We are the Alzheimer's Association with the same vision of a world without Alzheimer’s.

We seek a stronger connection with those who are not yet touched by Alzheimer’s or those who do not yet know that we are the world leader in Alzheimer research and support.

To speak to these individuals and inspire them to take action, the Alzheimer’s Association is launching a multi-year, integrated, broad-based campaign to change the way Americans, specifically baby boomers, think about Alzheimer’s disease.

The campaign, built around the theme “Maintain Your Brain,” aims to increase the public’s understanding of the disease and research progress, as well as urge them to take part in healthy aging and to get active in the fight against the disease.

“There is tremendous momentum,” said Sheldon Goldberg, president and CEO of the Alzheimer’s Association. “We want our new brand and awareness campaign to reflect the fact that we have entered an era of real hope and promise on both the care and research fronts.”

Together, with your support, the Association leads the quest for better treatments, preventions, care and cures, through our nationwide network of 81 chapters, 300 points of service, national office in Chicago, and public policy office in Washington, D.C.

Our Mission: People and Science

Our work is about people and science. Our new symbol represents this dual mission. Start from the bottom left and follow the curve up and around as it outlines a person’s profile (representing people) and down around the shape of a beaker (representing science).