Alzheimer’s Association Launches "Think Ahead" Public Service Announcements As Newest Element of the Maintain Your Brain™ Consumer Education Campaign
Be on the lookout for public service announcements (PSAs) encouraging Americans to "Think Ahead" to help reduce their risk of Alzheimer’s disease.

The PSAs are en route to national and local radio and television stations, as well as to newspapers and magazines.  The PSAs could be published and aired beginning in a month or so.

Through the PSAs, we hope to increase awareness among America’s 77 million baby boomers that taking simple steps now in four lifestyle areas – social activity, mental activity, diet and exercise – may reduce their risk of developing Alzheimer’s disease.

The radio and television PSAs are narrated by actor Peter Gallagher of the Fox-TV hit show “The OC.”  “I am honored to offer a message of hope and prevention to all those afflicted by this heartbreaking disease and to the people who love them," said Gallagher whose mother lived with Alzheimer’s for more than 15 years.

The PSAs are the latest element of the Association’s Maintain Your Brain™ consumer education campaign.  Other elements of the campaign include: a new "how-to" brochure, list of "Ten Ways to Maintain Your Brain" and Maintain Your Brain™ workshops.   

View and listen to the "Think Ahead" PSAs through the Alzheimer’s Association Web site: http://www.alz.org/Media/resources/MYBcampaign.asp.